Heap Blog

Campaign Tracking, Inside and Out with Bitly

Campaigns are hairy creatures.

Producing marketing campaigns that resonate is hard enough. Tracking their performance, especially where many channels are involved, can be just as challenging. How should you approach campaign tracking to enable effective analysis later?

To get the answer, we spoke with two marketers who might know the subject better than anyone: Seiya Vogt, Director of Demand Generation, and Blaise Lucey, Director of Product and Content Marketing at Bitly, a link tracking platform.

Tune in to hear:

  • How to create a successful marketing campaign tracking plan (8:50)
  • What dark social is and how to track performance across it (14:30)
  • Why successful campaign tracking starts with basic questions and goals instead of technology (24:13)

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Sarah Siwak

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