Heap Blog

Two Tales of Data Teams and Tools

The right tools can make or break analytics at a company—especially a fast-growing one. Episode 6 of our podcast is a recording from a special event we held in New York City at Casper HQ, where Ravi Parikh, Heap Co-Founder; Scott Breitenother, VP of Analytics at Casper; and Ryan Stuczynski, Strategic Growth Lead at theSkimm, discuss:

  • Why analytics is an ever-evolving practice
  • Which platforms and tools help them build robust analytics infrastructure
  • How the two teams think about attribution and other sticky analytics challenges

Want to learn more? Read how Casper and theSkimm approach analytics.

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Sarah Siwak

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